Samantha Marie

I developed the pre-roll assets for Loyle Carner’s sophomore album, Not Waving, But Drowning. These video assets were designed for use in paid digital advertising campaigns, helping to promote the album across various online platforms. The project involved creatively combining elements from the three key music videos from the album, blending them together into a cohesive visual experience.

To give the piece a distinctive, hand-crafted aesthetic, I incorporated a retro film-reel style as the foundation, which added a nostalgic, tactile quality to the final product. By merging modern digital content with vintage visual techniques, the assets effectively captured the album’s mood and essence while engaging viewers across multiple channels.